📄 Case Study: Elevating D2C Revenue Through Multi-Channel Media Buying
 
🚀 Client Overview
Brand: NatureGlow Skincare
Industry: Beauty & Wellness
Business Type: D2C eCommerce
Monthly Ad Budget: $35,000

 
🎯 The Challenge
NatureGlow was struggling to scale ad performance on Meta and Google, suffering from low ROAS and inconsistent results. They had no clear creative direction, lacked CRM automation, and had never tested Pinterest or Snapchat ads.

 
🧠 Our Approach
1. Full Funnel Strategy Revamp:

Audited previous campaigns
Created new TOF, MOF, BOF ad structure
Implemented conversion-optimized landing pages
2. Channel Expansion:

Introduced Pinterest and Snapchat for upper-funnel reach
Optimized Google Shopping feeds & Performance Max
Scaled Meta with UGC-driven creatives
3. CRM Integration & Email Automation:

Built Klaviyo flows: Abandoned Cart, Post Purchase, Winback
Segmented customers by engagement and purchase history
 
📈 Results (within 60 days)
Metric
Before
After
ROAS (Meta)
1.4x
3.5x
ROAS (Google)
1.8x
4.2x
New Customer CAC
$42
$26
Email Revenue Share
7%
21%
Monthly Revenue
$60K
$138K
 
🧩 Tools Used
Meta Ads
Google Ads (Search + PMax)
Pinterest & Snapchat Ads
Klaviyo CRM
Heatmaps & CRO Tools (Hotjar)
 
💬 Client Testimonial
“Working with ADSHIFT was the best decision we made this year. The results speak for themselves — our entire media buying strategy is now a well-oiled machine.”
— Julia N., Founder of NatureGlow
 
✅ Want Similar Results?
Let’s talk. Book a free 30-minute strategy session with our team.
👉 [Book Now] or [Contact Us]